THE MAIN THING

THE MAIN THING is our version of a “pardon our dust” campaign. We urge you to grab hold of the concept that Downtown Zeeland is THE MAIN THING and help us encourage customers to support our local businesses despite the inconvenience of navigating construction.

To best connect with communication and messaging during construction, we encourage you to sign up for our e-newsletter and follow our FEEL THE ZEEL Facebook page. Regular construction updates will include progress reports, detours, parking options & temporary event locations. While we do plan to keep Main Avenue partially open to traffic during construction, the most reliable messaging will be direct customers to use back entrances.

We have created THE MAIN THING complementary marketing materials for downtown businesses or citizens to use to spread the word that Downtown is THE MAIN THING!